We are a Bhubaneswar based
Media Consultancy,
established in 2014
WE INFLUENCE MINDS | WE INSPIRE ASPIRATIONS | WE INITIATE ACTION.
We are Auxin
Auxin is a promising Media Consultancy firm based out of Bhubaneswar with a passion to create 360 degree solutions for it’s clients,in the field of media & communication. Armed with in-depth market knowledge,experienced professionals and out-of-the-box ideas,this enterprise is a single window solution for all media & communication needs,in today’s dynamic business environment. Auxin was started in the year 2014 with a team of people with diverse opinions,cultures & passion,united with a common desire to create new things. Today we have a team of professional experts in all verticals,providing customized strategies for clients,irrespective of their size or scale of business .
It’s in Auxin’s culture to encourage intellectual curiosity,debates & ‘deep dive’ sessions within our teams to unleash fresh ideas & strategies for better,faster and more sustainable outcomes. We keep a constant track of competition activity,changing market trends & evolving media opportunities,so as to consistently stay ahead of the market and provide our clients with the much needed edge over others.We not only understand our clients’ objectives but also value their aspirations. Creativity,passion,speed & ethics are the driving forces of Auxin. Our outlook compels you to rethink the media & communication landscape in a whole new dimension.
Building brands with purpose and passion
SELECT ACCOMPLISHMENTS
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Media Launches: Successful launch of ZEE Kalinga in Odisha, Rishta food products and EHA fruit drinks.
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Coffee Table Book Publications: Conceptualisation and publication of Musings, Memories & Moments for Mother's Public School's 25th anniversary, Trail Blazers in association with Hindustan Times and Hands of Hope – a tribute to Dr Subrat Jena, one of India's leading replantation surgeons.
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Image Management: Strategic PR consultancy for noted filmmaker and Padma Shri awardee Nila Madhab Panda.
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Editorial Presence: Leadership profiles, expert articles and authored features in leading publications including Fortune, Forbes, Outlook and India Today.
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National Media Coverage: Organic editorial coverage across leading print and digital platforms, complemented by extensive syndicated reach through ANI, PTI, NW and partner networks.
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Television Visibility: Interviews and leadership conversations on leading national television channels.
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Thought Leadership & Recognition: Facilitating participation in prestigious awards, corporate events, seminars and conferences. Also facilitating TED Talk opportunities for distinguished voices and leaders.
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Outdoor Branding: Branding initiatives for Kalinga Lancers during the Hockey India League and Odisha World Hockey League.
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Digital & Film Documentation: Microsite development, video and print documentation for Kallola, UNICEF and AAINA's annual short film contest on child rights.
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Development Communication: Creation of IEC materials, training manuals and case studies for international organisations including UNICEF, IRRI and CARE.
About the Founders
Starting her career as a news reader at RSTV
Rourkela,Soma has 20 years of experience in the
field of media & communication,10 years out of
which were successfully spent with the Times of
India Group,Bhubaneswar.Her aesthetic &
articulate mind makes her an excellent content
developer.Soma believes in a 360 degree
approach & innovative concepts to establish
optimal engagement with desired target groups,in
a hyper connected world. Talent,passion & a bit of
madness are her main driving forces.She plays a
pivotal role in the visualizing & deep dive sessions
that precede the planning of every campaign.
Soma Bhattacharjee,
Founder,AUXIN
Debasish has 28 years experience in the field of
media which includes 21 years with The Times of
India Group,in various locations across the
country.He headed The Times of
India Bhubaneswar branch in the last 7 years of his
career.A transformational team leader with in-depth
administrative skills he efficiently manages his team
through challenging terrains of today’s competitive
world.His excellent public relation skills and a strong
network across Media Houses pan India,is an
added advantage for Auxin.Debasish has deep
insights of the ever evolving media industry and
keeps abreast of all market trends to adapt suitably.
Debasish Mukherjee
Co Founder,AUXIN
Services
Ideas that get people talking
Today,it takes much more than just a good or even great product to gain a commercial supremacy over the market.As a matter of fact, the potential market requires nothing less than a set of brilliantly devised and executed integrated marketing strategies to be conquered.This is exactly where Auxin comes in as one of the best full-service advertising agencies catering to the need and requirements of its clients across industries.
Brand,though just an intangible perception,is still a necessary aspect of any business enterprise.At Auxin,we generally strategize in a way that not just aims at short term visibility & returns but also works on developing customer loyalty and long-term commitments.Hence,we work closely with our clients to clearly define the purpose of their brand to create a distinctive brand voice and brand image in the market,mostly by improving product perceptions and strengthening emotional affinity.
At Auxin,our main objective is to write well and convey information to the intended audience in an easily understood manner.We are never too proud to ask the “dumb questions” till we get to the bottom of creating a document that meets its purpose and is truly beneficial to end-users.We make information more usable and accessible to those who need that information,and in doing so,we advance the goals of the organization concerned.We encourage total involvement & in-depth interaction.
We at Auxin,deliver graphic design work that has a high impact and delivers results.Our creative team collaborates with clients to create a specific message to a targeted audience through a comprehensive range of Graphic Design Services.Our designers employ innovative ideas to create and combine words,symbols,and images to create a visual representation of ideas and messages that effectively portray your desired communication.Combining strategizing skills with design and technology.
Public Relations is all about influencing the influencers,and media is the biggest confluence of all influencers to amplify their issues with business or any other constituents of society. Navigating the dynamic media environment of today,requires local knowledge,expertise,relationships,and a sound engagement capability.
Real People
We’ve Worked
for
Testimonials
We are privileged to have Auxin,Bhubaneswar as our media consultants who have been providing us impeccable services those are par excellence.Their specific,time bound researched and result oriented presentations have been proved fruitful in our envisaged ways.Their guidance is very helpful and productive.
I would like to thank the Auxin team,especially Soma and Debashish for being such an effective marketing partner for Utkal Hospital.Our business has benefited immensely because of the innovative ideas and focused initiatives provided by them.
Mother's Public School's name has reached far and wide with the support of Auxin.The teamwork and collaboration is highly appreciative.
In my current assignment at HT Media Ltd and during my previous stint at Zee Media Corporation,I had the opportunity to collaborate with Auxin.They had assisted me in both Media Sales and collateral procurements.I found them very collaborative and professional and they deliver the expected outcomes within desired timelines.Wishing them all the very best for their future endeavours.
I have had an excellent experience of Working with Auxin for the last one year.They are truly professional with excellent contact and connections with Print and Visual Media.A true professional,very much skilled in handling different queries,very prompt in response! I wish all the very best to Auxin.
It's been a real pleasure working with Auxin.Their media relation is really strong.Their turnaround time and efficiency are laudable! Very prompt in their service.My best wishes to Auxin.
We've worked with Auxin for a long time and it's been great.They understand the need and offered us many areas of expertise which has definitely helped us.
I'm very happy to share that I have enjoyed the relationship with team Auxin and will always appreciate their professional,efficient and a helpful approach.Our main events,Think CSR,Think Odisha & Think Literature were hugely successful and profitable due to the professional and proactive help from team Auxin.They helped us positioning our profile in the corporate space and cultural landscape of Odisha.
Collaborating with Auxin has been an enriching experience because of the team's sound professional values and high quality service.I wish Debashish,Soma & others a very successful and fulfilling journey ahead.
Auxin is so full of smart ideas and innovations in every respect.Their ready response,their dedication to work and quality consciousness make them stand apart.My best wishes to Auxin!